Boulton, William R.; Nataraajan, Rajan - In: European Journal of Marketing 37 (2003) 3/4, pp. 461-475
This paper essentially shows how a recently‐developed model called the alternative classification scheme (ACS) may be used in the context of the newly‐industrializing economies (NIEs) of the Asia‐Pacific region, possibly the most rapidly‐rising players in the world economy. After nearly...