Similar Search Results

Zukünftige Entwicklungen des Dienstleistungsmanagements

Kleinaltenkamp, Michael - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 3-16). 2020

Persistent link: https://www.econbiz.de/10012224433

Peter LaPlaca : the best marketer of industrial and B2B marketing research

Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126

Persistent link: https://www.econbiz.de/10011822584

The antecedents and consequences of humour for service : a review and directions for research

Mathies, Christine; Chiew, Tung Moi; Kleinaltenkamp, Michael - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 137-162

Persistent link: https://www.econbiz.de/10011515343

Advancing marketing theory and practice : guidelines for crafting research propositions

Ulaga, Wolfgang; Kleinaltenkamp, Michael; Kashyap, Vishal; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 395-406

Persistent link: https://www.econbiz.de/10012819684

Technischer Vertrieb : eine praxisorientierte Einführung in das Business-to-Business-Marketing

Kleinaltenkamp, Michael; Saab, Samy - 2021 - 2., überarbeitete und erweiterte Auflage

Einführung in das Business-to-Business-Marketing -- Grundlagen des Business-to-Business-Marketings -- Strategisches Business-to-Business-Marketing -- Instrumente des Business-to-Business-Marketings -- Marketing-Organisation und Implementierung -- Marketing-Controlling -- Ausgewählte...

Persistent link: https://www.econbiz.de/10012519871

How business customers judge customer success management

Prohl-Schwenke, Katharina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 96 (2021), pp. 197-212

Persistent link: https://www.econbiz.de/10013194573

Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement

Kleinaltenkamp, Michael; Conduit, Jodie; Plewa, Carolin; … - In: Industrial marketing management : the international … 99 (2021), pp. 69-78

Persistent link: https://www.econbiz.de/10013206389

A sense-based perspective on market shaping : theorizing strategies for the origination and propagation of new resource linkages

Kleinaltenkamp, Michael; Karpen, Ingo O.; … - In: Industrial marketing management : the international … 100 (2022), pp. 145-156

Persistent link: https://www.econbiz.de/10013206402

What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives

Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - In: Industrial marketing management : the international … 102 (2022), pp. 338-350

Persistent link: https://www.econbiz.de/10013259095

The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry

Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408

Persistent link: https://www.econbiz.de/10012391593

1
2
3
4
5
6
7
8
Next
Last