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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries

Koinig, Isabell - 2016

Persistent link: https://www.econbiz.de/10011429121

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...

Persistent link: https://www.econbiz.de/10014019336

Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38

Persistent link: https://www.econbiz.de/10011431108

Ethics in food advertising to children in India : a parental perspective

Singh, Raghbir; Soni, Pavleen - In: Journal of food products marketing 21 (2015) 2, pp. 141-159

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Attitudes of Indonesian mothers toward food advertising directed to children

Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412

Persistent link: https://www.econbiz.de/10011432270

Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements

Wei, Yujie; Rickard, Mary Kay; Brown, Cheryl - In: Journal of food products marketing 21 (2015) 4, pp. 426-441

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Viral advertising : a field experiment on viral intentions and purchase intentions

Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405

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Expectation formation in case of newer hotels : the role of advertising, price, and culture

Nath, Prithwiraj; Devlin, James; Reid, Veronica - In: Journal of travel research : a quarterly publication of … 55 (2016) 2, pp. 261-275

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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?

Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547

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Contextual priming effects of television programs on commercials : the moderating effects of age

Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583

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