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Consumers can be provided with information in either an attribute- or an alternative-based way. We consider the literature on information presentation through the theoretical lenses of the Construal Level Theory. We propose and find that providing product-related information in an attribute-...
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Self-scanning represents a form of customer participation in service creation, a form of self-service and a technology-based service delivery device. This study, conducted within the large-scale retail sector, pursues a dual aim: firstly, to assess the link between satisfaction with...
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L’obiettivo di questo studio è di analizzare l’interazione fra il pregiudizio olistico di marca e i livelli di rappresentazione degli oggetti percepiti. I nostri risultati documentano empiricamente che la semplice presentazione del compito di scelta fra marche con orizzonti temporali...
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