New product development in the software industry: the role of conjoint analysis
Year of publication: |
2000
|
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Authors: | Marzocchi, Gian Luca ; Brasini, Sergio ; Rimessi, Marcello |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-66526-9. - 1999, p. 135-160
|
Subject: | Conjoint-Analyse | Conjoint analysis | Innovationsmanagement | Innovation management | Softwareentwicklung | Software development | Softwareindustrie | Software industry | Marktforschung | Market research | Theorie | Theory | Italien | Italy |
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