Inhalt Der Markt der Digitalen Werbung Native Werbeformate Markt und Prognosen Native-Advertising-Technologien Die Rollen der …Der Markt der Digitalen Werbung -- Native Werbeformate -- Markt und Prognosen -- Native-Advertising-Technologien -- Die …Dieses Buch erklärt kompakt und auf den Punkt, was Native Advertising ist, wie diese neue Werbedisziplin funktioniert …

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on … the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers … effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective …

"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and … have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The … book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees …

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Marketing Der Autor Urs Kind untersucht am Alexander von Humboldt Institut für Internet und Gesellschaft in Berlin die …