Fahy, John; Shipley, David; Egan, Colin; Neale, Bill - In: Journal of Business & Industrial Marketing 13 (1998) 2, pp. 155-165
Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research...