In this seminal book, a distinguished group of experts pinpoint and rigorously analyse central topics in international business research. This volume will become a major reference tool for understanding the economics of multinational enterprise. The emphasis throughout is on a new dynamic...

The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city,...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication Page -- Contents -- List of figures -- List of tables -- List of contributors -- Preface -- Acknowledgements -- Part I The context -- 1 Current research on Chinese organizations in Africa: what do we know, and what...

Process-based international strategy studies are few in the service sector, and even fewer in the case of professional services. This paper presents a qualitative study which examines international network dynamics, practices and processes of small advertising agencies (SMAs). Using case studies...

Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries....