Understanding international strategy in the professional services industry : the case of the international marketing communications sector
Year of publication: |
2002
|
---|---|
Authors: | Boojihawon, Dev K. ; Young, Stephen |
Published in: |
International business : adjusting to new challenges and opportunities. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-98411-0. - 2002, p. 166-180
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | USA | United States | Dienstleistungssektor | Service industry |
-
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M., (1994)
-
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, ErfolgstrÀchtigkeit
Reis, Thomas, (1999)
-
Global marketing management : cases and readings
Buzzell, Robert Dow, (1995)
- More ...
-
Marketing a city: Glasgow, city of architecture and design
Daskou, Sofia, (2004)
-
Network Dynamics and the Internationalisation Process of Small Advertising Agencies
Boojihawon, Dev K., (2007)
-
Emerging digital business models in developing economies : the case of Cameroon
Boojihawon, Dev Kumar, (2018)
- More ...