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"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce

Griva, Anastasia - In: Journal of retailing and consumer services 66 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013209709

Revisiting customer analytics capability for data-driven retailing

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of retailing and consumer services 56 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012389996

Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions

Yang, Shilei; Munson, Charles L.; Chen, Bintong; Shi, … - In: Journal of the Operational Research Society : OR 66 (2015) 12, pp. 2025-2036

Persistent link: https://www.econbiz.de/10011419787

Promoting products through volume discount : evidence from Malaysia

Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88

Persistent link: https://www.econbiz.de/10011522041

Omni-channel promotions and their effect on consumer purchase decision

Isravel, Yabesh Abraham Durairaj; Lakshmi, B.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 333-349

Persistent link: https://www.econbiz.de/10014442747

Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing

Wiehenbrauk, Daniela - 2010

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...

Persistent link: https://www.econbiz.de/10013522839

A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts

Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444

Persistent link: https://www.econbiz.de/10011428935

Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information

Ma, Shaohui; Fildes, Robert; Huang, Tao - In: European journal of operational research : EJOR 249 (2016) 1, pp. 245-257

Persistent link: https://www.econbiz.de/10011435824

Managing long queues for holiday sales shopping

Qiu, Chun; Zhang, Wenqing - In: Journal of revenue and pricing management 15 (2016) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10011441303

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