Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Year of publication: |
2016
|
---|---|
Authors: | Gázquez-Abad, Juan Carlos ; Martínez-López, Francisco J. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 263-273
|
Subject: | Store flyers | Retailer promotions | Feature advertising | Purchase behaviour | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Werbung | Advertising |
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