Makovec Brenčič, Maja - In: Journal of East European management studies : JEEMS 6 (2001) 3, pp. 313-330
In the paper the author analyses the contemporary issues of gaining competitive advantages (CAs) at the firm level. The basic purpose of the paper is to develop theoretical and empirical analysis of non-price (invisible, intangible, non-traditional) factors (sources) of firm competitiveness. In...