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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...
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, Authenticity and Identity: Experiences of ‘Lifestyle Travellers’ / Cohen, Scott -- Chapter 3. The Shaping of Tourist Experience …
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