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Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
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Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
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How to generalize from a hierarchical model?
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Quantitative marketing and economics : QME 18 (2020) 4, pp. 343-380
Persistent link: https://www.econbiz.de/10012303192
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Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10012207109