We view an individual’s legitimacy judgment as an attitude. It is influenced by a personal belief system composed of global values and domain-specific beliefs, consistent with the value–attitude system in marketing. Our context is the legitimacy of the Canadian oil sands industry. We...

This study explores the reputational attributes of three different categories of post-secondary institutions in Canada. Our goal is to contribute to an understanding of the drivers of institutional marketing in higher education by examining category-level reputation. Few researchers have...

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional...

"This book investigates how the active economy incorporates all enterprises participating in, or contributing to, improving individual or community prosperity through the development and delivery of active living, sport, active recreation, physical education, physical literacy, indoor and...