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Werbung
3,343
Advertising
3,305
Werbewirkung
1,736
Advertising effects
1,733
Consumer behaviour
1,423
Konsumentenverhalten
1,423
Online-Marketing
888
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885
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377
Markenführung
377
advertising
342
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325
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325
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247
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246
Markenimage
237
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236
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191
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190
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169
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169
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143
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114
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112
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96
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96
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94
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94
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91
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88
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Eisend, Martin
28
Septianto, Felix
24
Taylor, Charles Raymond
23
Yoon, Sukki
17
Pelsmacker, Patrick de
16
Stafford, Marla Royne
16
Campbell, Colin L.
15
Hudders, Liselot
15
Rosengren, Sara
15
Ford, John B.
14
Huh, Jisu
14
Yoon, Hye Jin
14
Zaccour, Georges
14
Dahlén, Micael
13
Wu, Linwan
13
Choi, Yung Kyun
12
Dens, Nathalie
12
Diehl, Sandra
12
Karray, Salma
12
Martín Herrán, Guiomar
11
Anderson, Simon P.
10
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hayes, Jameson L.
10
Koslow, Scott
10
Evans, Nathaniel J.
9
Kim, Jooyoung
9
Lou, Chen
9
Quach, Sara
9
Rodgers, Shelly
9
Thaichon, Park
9
Turnbull, Sarah
9
Chen, Huan
8
Haley, Eric John
8
Hatzithomas, Leonidas
8
Kennedy, Rachel
8
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8
Sigué, Simon Pierre
8
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8
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7
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5
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NetLibrary, Inc
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OECD
2
Technische Universität Braunschweig
2
Albert-Ludwigs-Universität Freiburg
1
Charitable Fund (London, England)
1
European Advertising Academy
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Organisation for Economic Co-operation and Development
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Springer VS
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
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International journal of advertising : the review of marketing communications
195
Journal of advertising
163
Journal of advertising research
142
Journal of business research : JBR
122
Journal of marketing communications
104
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
53
SpringerLink / Bücher
50
Journal of promotion management : JPM
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of historical research in marketing
43
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising
41
Management science : journal of the Institute for Operations Research and the Management Sciences
39
European journal of operational research : EJOR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
29
Journal of marketing
29
Psychology & marketing
28
Marketing letters : a journal of research in marketing
27
Discussion paper / Centre for Economic Policy Research
23
European journal of marketing : EJM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing research
22
Journal of marketing research : JMR
22
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Marketing science
19
Asia Pacific journal of marketing and logistics
17
Journal of international consumer marketing
17
Research
17
Discussion papers / CEPR
16
International journal of consumer studies
16
Quantitative marketing and economics : QME
16
International journal of market research
15
Journal of business ethics : JOBE
15
Journal of consumer marketing
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ECONIS (ZBW)
3,340
USB Cologne (EcoSocSci)
3
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1
Advertising as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
- In:
The B.E. journal of theoretical economics
7
(
2007
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003738273
Saved in:
2
Seasonality and the effect of advertising on price
Genesove, David
;
Simhon, Avi
-
2008
Persistent link: https://www.econbiz.de/10003785821
Saved in:
3
Information, the introduction of Roths, and IRA participation
Hrung, Warren B.
(
contributor
)
- In:
Contributions to economic analysis & policy
3
(
2004
)
1
Persistent link: https://www.econbiz.de/10002117531
Saved in:
4
The role of advertising in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
5
Measuring the effects of multimarket contact on competition : evidence from mergers following radio broadcast ownership deregulation
Waldfogel, Joel
(
contributor
);
Wulf, Julie
(
contributor
)
- In:
Contributions to economic analysis & policy
5
(
2006
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10003349127
Saved in:
6
Non-comparative versus comparative advertising as a quality signal
Emons, Winand
;
Fluet, Claude
-
2009
Persistent link: https://www.econbiz.de/10003807989
Saved in:
7
Competition for attention in the information (overload) age
Anderson, Simon P.
;
Palma, André de
-
2009
Persistent link: https://www.econbiz.de/10003848351
Saved in:
8
Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
Saved in:
9
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
10
Prescription drug advertising and patient compliance : a physician agency approach
Armantier, Olivier
(
contributor
); …
- In:
Advances in economic analysis & policy
6
(
2006
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10003379645
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