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The perception of tourism in coffee‐producing equatorial countries : An empirical analysis
Casalegno, Cecilia; Candelo, Elena; Santoro, Gabriele; … - In: Psychology & Marketing 37 (2019) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10012189589
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J. - In: Journal of marketing communications 22 (2016) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit; Goh, Mark; Kitchen, Philip J. - In: Journal of business research : JBR 69 (2016) 5, pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; … - In: International journal of advertising : the review of … 41 (2022) 3, pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
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In memoriam of professor Lynne Eagle
Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135