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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (contributor) - 1999 - Online-Ausg.
operation, creativity, media planning, operations and speciality advertising …
Persistent link: https://www.econbiz.de/10013207752
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von; Riemann, Robin - In: De Gruyter handbook of media economics, (pp. 185-200). 2024
Persistent link: https://www.econbiz.de/10014538894
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2003 - 2nd ed
; Drawbacks of Billboard Advertising ; Research on the Internet ; Which Media Should You Use? ; Alternative Forms of Communication … Media in Consumers' Lives ; How Media Work with Advertising ; Tasks in Media -- Media in the Marketing Context : Getting to … Objective ; Media and the Advertising Objective ; Advertising Objectives and the Consumer Decision Process ; Media and the …
Persistent link: https://www.econbiz.de/10011479530
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981