Toward a model to enhance synergy of out-of-home advertising media integration strategies
Amarentia Thérèse Roux and De la Rey Van der Waldt
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Roux, Amarentia Thérèse ; Van der Waldt, De la Rey |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 3, p. 386-402
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| Subject: | alternative media strategy | cross media planning | out-of-home advertising media | Werbeträger | Advertising media | Mediensektor | Media industries | Werbung | Advertising | Werbeplanung | Advertising planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1154919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011532981