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Consideration sets and competitive marketing
Eliaz, Kfir; Spiegler, Ran - 2009
Persistent link: https://www.econbiz.de/10003886125
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Competing for attention in financial markets
Carlin, Bruce Ian; Davies, Shaun William; Iannaccone, … - 2010
Persistent link: https://www.econbiz.de/10003981465
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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Making a difference in marketing : the foundation of competitive advantage
Cahill, Jonathan - 2017
1. Context : the foundation of differentiation -- 2. The intrinsic : the inner strength of differentiation -- 3 Telling a unique story -- 4 It's not reality that needs to be different, but perceptions -- 5 The power behind words -- 6 Visual differentiation -- 7 Differentiation comes in many...
Persistent link: https://www.econbiz.de/10013181485
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; … - In: European journal of marketing 56 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
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Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie; Francis, June N. P. - In: Journal of business research : JBR 122 (2021), pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
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Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509