The perceived importance of the elements of strategy
Year of publication: |
1968
|
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Authors: | Udell, Jon C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 1, p. 34-40
|
Subject: | Absatzplanung | Wettbewerb | Vereinigte Staaten |
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