Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...

Organizations seek new ways to stimulate collective competences. One possible way this can be done is though self-managing teams. This paper aims to understand the collective competences based on their constitutive elements: interaction, sensemaking and identity. For this study we investigated a...