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Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf (ed.); Pleil, Thomas (ed.) - 2015
Persistent link: https://www.econbiz.de/10010425982
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz; Gomes, Lucilene Ribeiro - In: Journal of fashion marketing and management 26 (2022) 3, pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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Communicating corporate social responsibility in the digital era
Lindgreen, Adam (ed.); Vanhamme, Joëlle (ed.);  … - 2018
Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...
Persistent link: https://www.econbiz.de/10013179961
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Blogger Relations als Teilbereich der Medienarbeit : Unternehmenskommunikation mit neuen Öffentlichkeiten
Gliese, Verena - 2019
Persistent link: https://www.econbiz.de/10011983875
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Eine PR der nächsten Gesellschaft : Ambivalenzen einer Disziplin im Wandel
Winkler, Peter - 2015
Einleitung -- Rhetoriken des Wandels in der Online-PR -- Grundlagen -- Ambivalenzen einer PR im Wandel -- Medialer Wandel -- Kultureller Wandel -- Struktureller Wandel -- Conclusio: Eine PR der nächsten Gesellschaft. .
Persistent link: https://www.econbiz.de/10014021394
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Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas; Henriksen, Kine; Komodromos, Marcos; … - In: EuroMed journal of business 17 (2022) 2, pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie (ed.); Heun, Thomas (ed.) - 2020 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056