Showing 1 - 10 of 10
Purpose – The bursting of the e‐bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. Business managers request detailed and thorough analyses prior to engaging in mobile initiatives. The paper aims to present a method, with which...
Persistent link: https://www.econbiz.de/10014687730
Purpose – Processes in customer relationship management (CRM) are classified as knowledge‐intensive processes. This paper seeks to provide a framework for knowledge management (KM) support of CRM processes and to show how this framework was applied in three action research cases....
Persistent link: https://www.econbiz.de/10014687623
Purpose – The paper's aims are to estimate the size of the Italian market for mobile customer relationship management (mCRM) services and to try to evaluate some benefits that can be obtained through the use of mCRM applications by companies. Design/methodology/approach – The research...
Persistent link: https://www.econbiz.de/10014687725
Purpose – The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics. Second, the authors develop the empirically grounded...
Persistent link: https://www.econbiz.de/10014687726
Purpose – The aim of the paper is to explore and compare customer value perceptions in internet and mobile banking. The purpose especially is to compare customer perceived value and value creation between internet and mobile bill paying service. Design/methodology/approach – A qualitative...
Persistent link: https://www.econbiz.de/10014687727
Purpose – The purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer satisfaction (CS), and contextual perceived value (CPV) of marketing offer as a new MC‐specific construct....
Persistent link: https://www.econbiz.de/10014687728
Purpose – This study aims to examine the phenomenon of consumers' willingness to give permission to receive short message service (SMS) advertisements. The purpose of this research is threefold: to better understand the phenomenon of consumers' willingness to give permission to receive text...
Persistent link: https://www.econbiz.de/10014687729
Purpose – The paper aims to look at the development of a mobile information system for a tobacco wholesaler in the Baltic region, focusing on understanding the issues involved in deploying a new system into a traditionally operating work force in a transition economy....
Persistent link: https://www.econbiz.de/10014687731
Purpose – The purpose of this paper is to investigate the role and impact of business process management (BPM) in successful enterprises system (ES) software package implementation. Design/methodology/approach – A literature review was conducted to understand the critical success factors in...
Persistent link: https://www.econbiz.de/10014687732
Persistent link: https://www.econbiz.de/10014688102