Special issue: mobile customer relationship management
Ragnar Schierholz
| Alternative title: | Mobile customer relationship management |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Schierholz, Ragnar (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
| Extent: | S. 755 - 874 Ill., graph. Darst. |
|---|---|
| Series: | Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 13.2007,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 8 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752554