Purpose: The recently developed resource orchestration theory studies the processes by which managers handle resources to create competitive advantages. According to this theory, it is the way that resources interact with each other that results in such advantages. Resource integration, i.e....

Purpose: The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.” Design/methodology/approach: A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated) ecological claim regarding a...

Purpose: A detailed conceptualization of how service experiences are transformed into a memory and the circumstances surrounding a memorable experience is not available in the customer experience literature. This paper aims to address this gap using a multi-dimensional framework (memoryscape)...

Purpose: This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that...

Technological, economic and social changes are putting growing pressures on teaching methods and programmes and pointing to new trends in tertiary education. Is existing infrastructure flexible enough to meet the changing demands? What new forms of facilities governance and funding are proving...

Les changements techniques, économiques et sociaux exercent sur les programmes et les méthodes d’apprentissage des pressions de plus en plus vives qui font émerger des tendances nouvelles dans l’enseignement tertiaire. Les infrastructures actuelles sont-elles assez souples pour répondre...