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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

Persistent link: https://www.econbiz.de/10011515712

The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293

Persistent link: https://www.econbiz.de/10012802303

The effect of channel innovation knowledge management on competitive advantage : a dual-path model

Im, Subin; Kim, Stephen K.; Bond, Edward U., III - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 196-212

Persistent link: https://www.econbiz.de/10012483454

Strategic planning as a complex and enabling managerial tool

Arend, Richard J.; Zhao, Yuzhen Lisa; Song, Zheng Michael; … - In: Strategic management journal 38 (2017) 8, pp. 1741-1752

Persistent link: https://www.econbiz.de/10011702947

Strategic givens in new product development : understanding curvilinear effects on new product performance

Tacharias, Nicolas A.; Stock-Homburg, Ruth; Im, Subin - In: International journal of innovation management 21 (2017) 1, pp. 1750010-1-31

Persistent link: https://www.econbiz.de/10011672020

Moderating roles of national culture for alliance relationship advantages and performance in Asia

Kang, Seongho; Im, Subin; Park, Heungsoo - In: Journal of business-to-business marketing 25 (2018) 3, pp. 233-249

Persistent link: https://www.econbiz.de/10011917209

New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China

Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; … - In: Journal of Product Innovation Management 35 (2018) 6, pp. 939-959

Persistent link: https://www.econbiz.de/10012094768

Antecedents and consequence of Korean and Japanese new product advantage

Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of Business Research 59 (2006) 1, pp. 28-36

Persistent link: https://www.econbiz.de/10005473845

Design thinking for innovation : considering distinctions, fit, and use in firms

Nakata, Cheryl - In: Business horizons 63 (2020) 6, pp. 763-772

Persistent link: https://www.econbiz.de/10012388357

Consumer perceptions of product creativity, coolness, value and attitude

Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of Business Research 68 (2015) 1, pp. 166-172

Of the two dimensions of creativity, novelty and meaningfulness, the importance of novelty is mixed in empirical managerial research. This study extends creativity research to consumers. The model first proposed that perceived value mediates the relationship between creativity and product...

Persistent link: https://www.econbiz.de/10011077417