Project outcomes in Ghana have been adjudged to be poor as a result of how projects are managed, the form project management takes, and the project management approaches used. Low project management expertise has been identified as a contributory factor to how projects have been managed in...

This study sought to ascertain what key international and local triggers accelerated or militated against their e-business adoption process in Ghanaian non-traditional export (NTE) firms. The macro international trigger explored was competition from exporters in other countries as well as an...

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic...

Purpose: In recent times, there has been a growing research interest in customer engagement; however, there is a paucity of empirical evidence on the drivers and outcomes of customer engagement such as brand loyalty. Furthermore, the customer engagement and brand loyalty literature have paid...

Purpose: Marketing researchers have usually studied consumers’ attachment to brands from an emotional bonding perspective. However, the purpose of this study is to show that attachment to objects is not only limited to bonding. Thus, the authors conceptualised the attachment theory from two...