potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding … customers - whether you’re selling luxury products or high value bespoke professional services - is a very different process to … selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France …

Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using … Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less? …This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and …