The impact of retail buyer innovativeness on suppliers' adaptive selling in Japanese buyer-supplier relationships
Year of publication: |
2018
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Authors: | Kim, Changju ; Takashima, Katsuyoshi |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 4, p. 173-183
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Subject: | adaptive selling | cooperative relationship | process conflict | Retail buyer innovativeness | retail competitiveness | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Innovation | Japan | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Verkauf | Selling |
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