"This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain...

This book discusses the social and economic problems currently faced by Brazil as one of the largest "emerging countries". It examines the prospects of Brazilian development from an interdisciplinary perspective, and studies both socio-economic and political variables. The book embraces the...

Christian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he...

Cultural activities are increasingly noted as drivers of meaningful development. But they have yet to gain a prominent place in the architecture of development strategy. The performing arts, discussed here, exhibit direct effects on social progress and economic growth through trade in music,...

Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung...