Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Julia Köhler
| Year of publication: |
2014
|
|---|---|
| Authors: | Köhler, Julia |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Melt! Festival <2011, Gräfenhainichen> | Standortmarketing | Place marketing | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Wirkungsanalyse | Impact assessment | Regionalentwicklung | Regional development | Tourismus | Tourism | Soziale Beziehungen | Social relations | Umweltbelastung | Pollution | Deutschland | Germany | Sachsen-Anhalt | Saxony-Anhalt | Regionales Marketing | Veranstaltung | Empirische Forschung |
| Description of contents: |
Melt-Festival Gräfenhainichen
Table of Contents [swbplus.bsz-bw.de]
; Description [deposit.dnb.de]
; Description [swbplus.bsz-bw.de]
|
| Extent: | XX, 320 S. graph. Darst. 210 mm x 148 mm, 440 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Chemnitz, Techn. Univ., Diss., 2013 |
| Notes: | 201410 |
| ISBN: | 3-658-07113-3 ; 978-3-658-07113-4 ; 978-3-658-07114-1 |
| Other identifiers: | 10.1007/978-3-658-07114-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411319