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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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24
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ECONIS (ZBW)
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Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza
;
Djakeli, Kakhaber
- In:
International journal of sustainable economies …
10
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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4
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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5
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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6
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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7
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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8
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Why and how commercial marketing should promote sufficient consumption : a systematic literature review
Gossen, Maike
;
Ziesemer, Florence
;
Schrader, Ulf
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10012109469
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10
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
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pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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