Marketing strategy and Wall Street : nailing down marketing's impact
Year of publication: |
2009
|
---|---|
Authors: | Hanssens, Dominique M. ; Rust, Roland T. ; Srivastava, Rajendra Krishan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 115-118
|
Subject: | Marketingmanagement | Marketing management |
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