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1
Positionierungsmodelle
Roth, Stefan
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
8
,
pp. 444-449
Persistent link: https://www.econbiz.de/10001499588
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2
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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3
Censorship and reputation
Hauser, Daniel
- In:
American economic journal
15
(
2023
)
1
,
pp. 497-528
Persistent link: https://www.econbiz.de/10014228960
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4
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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5
The role of identity and image in shaping management accounting change
Taylor, Lynda C.
;
Scapens, Robert William
- In:
Accounting, auditing & accountability journal
29
(
2016
)
6
,
pp. 1075-1099
Persistent link: https://www.econbiz.de/10011585374
Saved in:
6
Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah
;
Rehman, Mohsin Abdur
;
Sajid Mohy ul din
; …
- In:
Journal of Islamic marketing
13
(
2022
)
11
,
pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297
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7
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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8
The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung
- In:
International journal of services and operations …
48
(
2024
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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9
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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10
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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