Organizational usage of social media for corporate reputation management
Year of publication: |
2019
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Authors: | Becker, Kip ; Lee, Jung Wan |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 6.2019, 1, p. 231-240
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Subject: | Social Media | Reputation Management | Corporate Image | Corporate Reputation | Brand Image | Strategic Management | Social Web | Social web | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Stakeholder | Markenimage | Brand image | Reputation |
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