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1
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
3
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
4
Does online media self-regulate consumption behavior of Indian
youth
?
Nayyar, Varun
;
Batra, Roopali
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 277-288
Persistent link: https://www.econbiz.de/10012292877
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
7
Effects of antismoking messages from media on adolescent
smoking
: the roles of family, school, and culture
Yang, Zhiyong
;
Floyd, Kristopher
;
Tanner, John F.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
Saved in:
8
Cognitive ability and teen
smoking
Jürges, Hendrik
;
Meyer, Sophie-Charlotte
- In:
The European journal of health economics : HEPAC ; …
21
(
2020
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10012221959
Saved in:
9
Attitudinal and normative responses to advertising stimuli and vaping intentions
Brown, Abraham
;
Allison, Seamus
- In:
International journal of market research
63
(
2021
)
6
,
pp. 810-831
Persistent link: https://www.econbiz.de/10012794291
Saved in:
10
Thank you for not
smoking
: a multi-method investigation to understand the effect of anti-
smoking
warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
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