Purpose – The purpose of this paper is to provide an investigation of market orientation of retailers in China, an emerging economy. Several predictors of Chinese retailers' market orientation are examined. Design/methodology/approach – Using survey data collected from 99 retailers in China,...

Purpose – The purpose of this study is to compare two models, traditional‐ and performance‐based, of Japanese retailers' channel relationships. The traditional model proposes Japanese retailers' long‐term orientation with their supplier is an antecedent of Japanese retailers' trust and...

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes...

Purpose – Seeks to summarize relevant literature reporting on western research and to use a grounded theory approach to form the model. Also to develop a Chinese retailer new product decision process model. And consider unique aspects of Chinese culture and the ongoing economic transitions....