Predicting market orientation : Chinese retailers in a transitional economy
Year of publication: |
2010
|
---|---|
Authors: | Sternquist, Brenda J. ; Huang, Ying ; Chen, Zhengyi |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 4/5, p. 360-378
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | China |
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