Celebrity media exposure is an increasingly strong source of actor popularity and is a viable star power variable that focuses on the impact of celebrity, not acting talent. Using <italic>People</italic> to calculate an actor's popularity, we analyse how the gender and age of a movie's lead actors affect box...

The authors examine Wide Receivers drafted into the National Football League (NFL) to test competing superstar theories related to both talent and popularity. The authors use player performance variables and media exposure in the popular press prior to the draft to explore whether talent and...

This study examines how PGA Tour golfers' playing strategies offset a ban on technologically superior golf club grooves and how the strategy changes translated into performance changes. The ban, which was implemented at the beginning of the 2010 season, effectively decreased golfers' abilities...

This article examines the relation between box-office performance and celebrity media exposure, as measured by appearances in the celebrity magazine, People. This study employs variables that capture different time periods to test whether People magazine appearances were merely part of a general...