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Purpose – The objective of the present research is to examine the impact of the country of origin of a brand on its consumer‐based equity. Design/methodology/approach – Brand equity was conceptualized in this paper as a combination of brand awareness, brand associations, perceived quality...
Persistent link: https://www.econbiz.de/10014722333
Purpose – The present research aims to improve the measurement of consumer‐based brand equity. Current measurement of consumer‐based brand equity suffers from limitations, including: a lack of distinction between the dimensions brand awareness and brand associations, the use of...
Persistent link: https://www.econbiz.de/10014895845
This paper focuses on developing an integrative view of leadership and organisational learning in the context of dynamic and non‐linear organisational complexity. The outcome of this development is a new conceptualisation termed “learnership”. The concept and process of “learnership”...
Persistent link: https://www.econbiz.de/10014922795
Purpose – This paper seeks to examine gender‐ and management‐ level differences in perceptions of effective leadership within a framework of new leadership models that focus on the processes of influencing self and others rather than leadership based on hierarchy....
Persistent link: https://www.econbiz.de/10014923309
Purpose – This paper aims to examine the direct and indirect effects of substitutes for leadership on performance outcomes. Design/methodology/approach – A self‐report questionnaire was distributed to a sample of 177 Australian local council employees. The responses were analysed using...
Persistent link: https://www.econbiz.de/10014923333
Purpose – The purpose of this paper is to examine the separate and combined effects of transformational leadership behaviour and social processes of leadership on key organisational outcomes within Australian local councils. Design/methodology/approach – A survey research methodology was...
Persistent link: https://www.econbiz.de/10014923378