Consumer‐based brand equity and country‐of‐origin relationships
Year of publication: |
2006
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale G. ; Cooksey, Ray W. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 40.2006, 5/6, p. 696-717
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand awareness | Brand equity | Brand loyalty | Quality | Country of origin | Australia |
-
Does image of country‐of‐origin matter to brand equity?
Mohd Yasin, Norjaya, (2007)
-
Consumer‐based brand equity: improving the measurement – empirical evidence
Pappu, Ravi, (2005)
-
The effect of country of origin on brand equity: an empirical study on generic drugs
Nath Sanyal, Shamindra, (2011)
- More ...
-
Pappu, Ravi, (2007)
-
Pappu, Ravi, (2007)
-
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi, (2006)
- More ...