Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.

1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs...

1. Sports economics and the sports industry: perspectives in economic history / John K. Wilson -- 2. The evolution of professional team sports / Richard Pomfret -- 3. The very short tenure of foreign players in Japanese professional baseball, 1951-2004 / Akihiko Kawaura and Sumner La Croix -- 4....

Theoretische Grundlagen einer ökonomischen Marktbetrachtung im Teamsport -- Forschungsmethodik -- Statistische Prüfung des Modells der Ligasportvermarktung im Frauenhandball -- Qualitativ-deskriptive Analyse der Vermarktungsdeterminanten -- Vermarktungserfolge der...

Einleitung -- Analytischer Rahmen des SIVSCE-Projekts -- Kapitel 1: Belgien (Flandern) -- Kapitel 2: Dänemark -- Kapitel 3: England -- Kapitel 4: Deutschland -- Kapitel 5: Ungarn -- Kapitel 6: Die Niederlande -- Kapitel 7: Norwegen -- Kapitel 8: Polen -- Kapitel 9: Spanien -- Kapitel 10:...