Strategy and its Basic PrinciplesCompetitive Strategies in ActionFramework for Competitive AnalysisExternal AnalysisInternal AnalysisMarketing Research and PlanningDeveloping a Marketing Intelligence SystemMarketing Research TechniquesStrategic Marketing PlanningDeveloping the Marketing...

Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today's volatile marketplace. It interweaves the classic works of...

chapter 1 Strategy Rule 1. Shift to the Offense: Turn a Risky Competitive Situation into a Fresh Market Opportunity -- chapter 2 Strategy Rule 2. Maneuver by Indirect Strategy: Apply Strength against Weakness -- chapter 3 Strategy Rule 3. Act with Speed: The Essential Component to Secure a...