Purpose: Research in the area of behavioral finance has demonstrated that investors exhibit irrational behavior while making investment decisions. Investor behavior usually deviates from logic and reason, and consequently, investors exhibit various behavioral biases which impact their...

Purpose: The primary objective of this study is to prioritize the main intentions behind investment in cryptocurrency, in spite of its volatile nature and no regulatory framework. Design/methodology/approach: This research paper has worked on collective constructs of the unified theory of...

Purpose: Small and medium enterprises (SMEs) have been reported as a credit-constrained sector in the earlier literature. Amidst the available external financing options, SMEs are dependent upon banks for their financial needs, hence they offer an important profitable segment for banks....

Purpose: The main objective of this study is to compare the service quality of two retail chains of hypermarkets, namely, Big Bazaar and Spencer's, using the trapezoidal fuzzy approach. Design/methodology/approach: Customers from Big Bazaar and Spencer's of Andhra Pradesh, India, have been...

Purpose: From the last few decades, environmental issues have become a global concern. Consumption activities are given much attention in the marketing literature, whenever the question about protecting the environment arises. The responsibility of the consumer toward the environment is a major...

Purpose: Organic food market has grown rapidly on a global level and so is the interest of customers. The present paper ranks the factors and sub-criteria which are taken into consideration while making organic purchase decisions resulting in understanding the behaviour of consumers....

Purpose: In the era of digitalization and technology, tremendous changes have taken place in the taxi industry worldwide. The traditional taxi service has transformed into the latest innovative technology-based e-hailing service. There are innumerable factors that drive the user adoption of...

Purpose: In recent years, significant research has focused on the question of whether severe market periods are accompanied by herding behavior. As herding behavior is a considerable cause of the speculative bubble and leads to stock market deviations from their basic...