Factors affecting consumer purchase intentions of organic food through fuzzy AHP
Year of publication: |
2022
|
---|---|
Authors: | Arora, Anchal ; Rani, Nishu ; Devi, Chandrika ; Gupta, Sanjay |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 39.2022, 5, p. 1085-1103
|
Subject: | Attitude | Buying behaviour | Fuzzy AHP | Organic food | Price | Purchase decisions | Trust | AHP-Verfahren | AHP approach | Bio-Lebensmittel | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Kaufentscheidung | Purchase decision | Lebensmittelpreis | Food price | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
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