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Automobiles and Self-Imagery: Comment
Evans, Franklin B. - In: The Journal of Business 41 (1968), pp. 484-484
Persistent link: https://www.econbiz.de/10005076308
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Fords, Chevrolets, and the Problem of Discrimination
Evans, Franklin B.; Roberts, Harry V. - In: The Journal of Business 36 (1962), pp. 242-242
Persistent link: https://www.econbiz.de/10005832711
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Motivation Research and Advertising Readership
Evans, Franklin B. - In: The Journal of Business 30 (1957), pp. 141-141
Persistent link: https://www.econbiz.de/10005832990
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The brand image myth
Evans, Franklin B. - In: Business Horizons 4 (1961) 3, pp. 19-28
Persistent link: https://www.econbiz.de/10005438726
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Ford Versus Chevrolet: Park Forest Revisited
Evans, Franklin B. - In: The Journal of Business 41 (1968), pp. 445-445
Persistent link: https://www.econbiz.de/10005725893