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Kommunikationsprogramm : Arbeitgebermarke kommunikativ umsetzen
Kremmel, Dietmar; Hofer-Fischer, Sigrid; Walter, … - In: Employer brand management : Arbeitgebermarken aufbauen …, (pp. 169-200). 2016
Persistent link: https://www.econbiz.de/10011525998
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KPMG Schweiz : Ausgestaltung des Kommunikationsprogramms
Heller, Maike - In: Employer brand management : Arbeitgebermarken aufbauen …, (pp. 201-212). 2016
Persistent link: https://www.econbiz.de/10011526000
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Management interner Kunden-Lieferanten-Beziehungen
Künzel, Hansjörg - 1999
Persistent link: https://www.econbiz.de/10001370930
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Internal communication satisfaction and employee engagement as determinants of the employer brand
Špoljarić, Anja; Tkalac Verčič, Ana - In: Journal of communication management 26 (2022) 1, pp. 130-148
Persistent link: https://www.econbiz.de/10013162639
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Is my employee still attracted to me? : understanding the impact of integrated communication and choice of communication channels on employee attraction
Deepa, R.; Baral, Rupashree - In: Corporate communications : an international journal 27 (2022) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10012798020
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha - In: Asia-Pacific journal of business administration 14 (2022) 3, pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
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Employee review websites as source of recruitment communication : the role of source credibility, realistic information, and specific information
Kaur, Tavleen; Dubey, Ritesh Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 74-94
Persistent link: https://www.econbiz.de/10012292176
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Employer Branding muss mehr sein als "nur" eine bunte Kampagne!
Engelhardt, Jörg; Kliesch, Benjamin - In: Neue Komplexität in Personalarbeit und Führung : …, (pp. 85-106). 2017
Persistent link: https://www.econbiz.de/10011626780
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Employer Brand Management : Arbeitgebermarken aufbauen und steuern
Kremmel, Dietmar (ed.); von Walter, Benjamin (ed.) - 2016
Grundlagen des Employer Brand Managements -- Analyse der Ausgangssituation der Arbeitgebermarke -- Entwicklung der Employer Branding-Strategie -- Konzeption des Kommunikationsprogramms -- Employer Brand Controlling.
Persistent link: https://www.econbiz.de/10014020747