Al-Khatib, Jamal A.; Vitell, Scott J.; Rexeisen, Richard; … - In: International Business Review 14 (2005) 4, pp. 495-516
Recent geopolitical events have placed the Arab world at the center of attention of the global stage. Nevertheless, there are many potentially profitable opportunities in the region for interested Western firms. Today global firms and public policymakers consider the task of understanding the...