The present study merges work in the interpersonal relationship and buyer-seller literature to address how trust interacts with attributions to impact the effect of partner communication on conflict resolution perceptions in buyer-seller relationships. Understanding the processes underlying...

Purpose – This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship interface. Design/methodology/approach – This paper integrates research from co‐creation and service dominant logic with entrepreneurship to explore the value of SDL for...

Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought. Design/methodology/approach – The paper is a literature review that uses examples from the literature to propose new research directions. Findings – The...